Why do we need a total ban on advertising, promotion and sponsorship?

1. The tobacco industry spends billions of dollars each year spreading its marketing net as widely as possible to attract young customers, targeting youth in fun and familiar environments, at the movies, on the Internet, in fashion magazines, and at music concerts and sports events.
2. The tobacco industry uses increasingly creative tactics to boost the sale of its products. Adverts on billboards, in magazines and on the Internet, comprise only one strand of the complex tobacco marketing net. The industry also ensures its products are highly visible in movies, on television and in the world of fashion. Tobacco companies sponsor sports and entertainment events, hand out branded items and organize numerous popular promotional activities in an attempt to win and keep their customers.
3. Only total bans can break the tobacco marketing net. The industry has numerous ways of targeting youth and partial bans merely allow companies to shift their vast resources from one promotional tactic to another.